The masthead
Advertise with us
There is no charge to read The Scheme Brief, because advertising covers it. If your organisation works in or around Australia's disability sector, this page lays out what is available, what we turn down, and what it costs. If you already know what you are after, the advertising enquiry form is here.
Who reads it
Providers and their boards, allied health professionals, peak bodies, and the decision-makers around the sector: people who want the scheme reported on the evidence, each story traced to the regulation, the pricing document or the dataset it came from. It is an audience that checks the source, because being wrong about the scheme has costs that land on their organisation. We make no traffic claim we cannot evidence. Ask what the figures are and you will get them, including when they are small.
The figures, including when they are small
Published rather than held back for the enquiry. These come from our own server-side logs and are regenerated, so what you read here is what we would tell you on a call.
| Page views from a search engine | 36 |
|---|---|
| All Australian page views | 212 |
| A reasonable reader estimate | 36 to 174 |
| About, per week | 8 search-referred views |
Measured over the 30 days to 2026-08-27, from our own server-side logs. These are page views, not people: we run no cookies and no client-side script, so unique visitors cannot be counted and we will not quote you a number we cannot stand behind. The lower figure is the floor we are confident in. The range subtracts an estimate of our own visits, measured against staged mastheads nobody can reach.
Two ways to advertise
Clearly labelled display advertising. A marked slot, kept apart from the reporting, carrying your words as written. It is not designed to read like an article, and it has no bearing on what we cover.
Sponsored editorial. Researched, written and checked by us to the standard everything here meets, and carrying its label wherever it appears. Claims are still traced to the rule, the pricing document or the dataset behind them. It works when you have something real: a capability the sector was missing, work you have delivered, knowledge a provider would be better off holding. It is not a page of adjectives, and it is never a sales message dressed as coverage, not in a sector that exists for the people it supports.
What we will not do
The independence is what carries your message to these readers, so it is not something we trade. No fabricated or paid-positive reviews. No product-flogging, and no spin got up as reporting. The byline, the angle and the conclusion are not purchasable; a labelled placement is. This masthead writes about the sector, its providers and its policy, and never about individual participants, and a commercial arrangement does not move that line by a millimetre. Briefs needing overstatement, misdirection or a quiet interest are declined politely. Trust is the whole value of the placement, so spending it would shortchange you first.
Disclosure, every time
Commercial relationships are declared in plain words at the point the reader meets them. That is a protection for the advertiser as much as anyone. This is a sector where unlabelled promotion is common and widely resented, so being visibly straight about it is the thing that distinguishes you. Consumer law requires it, and it would be our practice without the requirement.
Rates and how to enquire
A commercial sponsored piece does not run below $450, and the typical figure is $600. Because a large share of this sector is not-for-profit, that rate starts at $150. Data-led work, built on a real dataset with a chart we author and a stated method, starts at $1,100.
A display box starts at $80 a month, usually about $120, three months minimum. The honest framing matters here as much as the number. The Brief's readership is still small, so a box is a presence rather than a campaign, and for a provider the durable thing is a checked piece that keeps being found when somebody searches the rule.
The number is published rather than quoted on request, and the reason matters in this sector particularly. There is a great deal of writing about the scheme that is confident, unsourced and wrong, and providers get blamed for acting on it. Anything we publish for a client is checked against the scheme's own rules and documents and carries a visible label, which takes real time. The price is what that time costs, and it is also what keeps the requests we cannot accept from arriving in the first place.
Nothing about an enquiry is binding. Use the advertising enquiry form, say what your organisation does and what you are weighing up, and we will respond.
The standards behind all of this are set out at how this site works.